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Quick summary

• Role: Lead Product Designer
• Level: Senior / Staff Product Designer
• Company: First Green Home Care
• Duration: 2024
• Tools: Figma, Prototyping, Interaction Design, User Research
• Platform: Web (https://www.firstgreenhomecare.co.uk) firstgreenhomecare.co.uk </aside>

Context & Challenge

First Green Home Care provides in‑home care services designed around dignity, safety, and personalized support for clients who want to remain independent at home. Services include Dementia Care, Live‑in Care, and Elderly Care, and the organisation emphasises respect, privacy, and wellbeing in every interaction. firstgreenhomecare.co.uk

When I started this project, the main design challenge was that the existing website struggled to clearly communicate:

• What services are offered and which ones apply to a visitor’s specific situation?
• How the care process works, from initial enquiry to ongoing support.
• Trust signals that help families and clients feel confident engaging with such a sensitive service.
• Clarity of content and hierarchy, so users don’t feel lost in dense text or unsure what to do next.

The core question I kept returning to was:

How might we design a website that helps users immediately understand what care options are available, who they are for, and how to take the next step — while building trust and empathy at every stage?

Discovery & Research

To ground the redesign in real user needs and business goals, I followed a multi‑stage discovery process:

1. Stakeholder Interviews

I spoke with care coordinators and leadership to understand service differentiators, typical client concerns, and what information families needed most when choosing a care partner.

2. User Research

Through a mix of informal interviews and surveys with family members of care recipients, I learned that users often:

• Are under emotional stress when researching care.